Created over 8 years ago, Beautrue has a loyal following around the world with its pure, awakening and loving hair & skin products that create a naturally radiant look.
The origin of Beautrue is Beauty for Future. What does beauty for future look like now? It's natural, organic, green, safe, clean and vegan.
We hope that what our brand can do is the beauty for future, not just the present. Leading the future of beauty, in order to have a lasting impact on the beauty industry.
brand story

Brand Concept

Beautrue only create green, organic and natural products which are committed to delivering the concept of youth mentality and health. Nature is our inspiration. We are grateful to nature, we revere the value of life. That is the reason why we hope to convey a concept of pursuing health, keeping a positive and young mind, and loving life every day.